Keyword research is a practice used by SEO (search engine optimization) experts to find out what words or phrases people use when searching online. They do this to help websites rank higher in search results.
Keywords are the main ideas or topics that show what your content is about. In SEO, they are the words or phrases people type into search engines, also known as “search queries.”
Pick long-tail keywords (3-4 word phrases) because they have less competition and are easier to rank for. Keyword research is very important for your SEO success, so choose your keywords carefully.
Match each keyword to the most relevant page on your website based on what users are searching for. If there’s no page for a specific keyword theme, create one. Always choose the best page for the keyword.
General Rule: Focus on 1 main keyword or theme per page. You can target up to 5 related keywords per theme, but they should be closely connected.
COMPETITORS ANALYSIS
We’ll take a close look at your competitors’ websites to identify the keywords they’re targeting successfully. This can give us valuable insights and help refine our own keyword strategy to stay competitive.
LONG-TAIL KEYWORDS
are more specific, detailed search phrases that people use. Even though they may have lower search volume, they often lead to better conversions because they directly match the user’s intent. We’ll make sure to include some of these longer, more targeted keywords in your strategy for better results.
KEYWORD DIFFICULTY
shows how many other websites are competing for the same keyword. The more websites targeting that keyword, the tougher the competition will be. We’ll need to balance targeting high-competition and lower-competition keywords to maximize your chances of ranking.